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Research papers

Closing the gap between market research and strategic planning

Market Research and Strategic Planning have a common task: To support management in the never-ending challenge to shape the future of companies and organisations. Neither market research nor strategic planning have the knowledge or the instruments to...

Catalogue: ESOMAR Congress 1989
Authors: Ursula Neugebauer, Joachim Scharioth
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1989
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Citation

Neugebauer and Scharioth (1989a, September 01). Closing the gap between market research and strategic planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/closing-the-gap-between-market-research-and-strategic-planning